Keyword: tapscott

URL: http://www.leighbureau.com/speaker.asp?id=13

Mombubot Score: 6

This page ranked quite well with a mombubot score of only 6. It does have the important best practices in use with Don Tapscott as the first keywords in the title and used in a highlighted way in the body. The copy is a little long for optimal and the page is missing meta tags.

Unlike what you will read in several places on the web, meta tags are important. Meta tags such as the description tag is highlighted by google to make sure they are unique. Uniqueness helps to show that your page is different from other similar content.

Similar content in the search engine world can be deadly. Similar pages are grouped together and are down on the list when searched for. One the best version will be presented with good ranking and that may not be your page. So remember the meta tags and keep your content different and unique from other pages on the web, including your own pages.

Don't forget the unique meta tags!

Keyword: design

URL: http://www.oswd.org/


Mombubot Score: 9

This page ranks very well with a mombubot score of 9. You would expect this of a site which has a focus on web design and standards. With a few minor alterations this page should make it into the top 10 of this very competitive space which returns over a billion results.

I would first suggest the keyword "design" be moved to a more predominant position within the title tag. I have written about this before, however, it is worth repeating. The title tag is a very important element for search engine best practices and should command special attention. Do your best to have your keywords right out front as the first word within the title bar.

Another thing which many pages present are acronyms such as "OSWD" on this site. I would suggest all acronyms be expanded as in this case to "Open Source Web Designs" which would be a little more SEO friendly.

Spend a little extra time on the TITLE tag with a focus on your targeted keywords!

Keyword: Briefcase

URL: http://www.applied-cs-inc.com/bcintro.html

Mombubot Score: 4

When I first went to this page it was unreachable. Unreachable but still in position 11, what to do? Well, I checked the link again and managed to connect to the page. This brings up an important point about web pages.

It is important that response time be as minimal as possible. Search engine bots will only index pages they can get to and ones they can get to quickly. Any long delays and the bots will move on to someone else's page! This is similar to the experience I had, I was very close to moving on.

Make sure your page is reachable and is not to heavy with large graphic downloads etc...

As for SEO on this page. Well, it is a very simple page with the keyword as the product being offered. This means the page is well targeted to the keyword. You will notice that multiple colours where used on the page for the keyword which is a best practice to highlight the keyword. There are man search engine best practices which could be used on this page to bring it into the top 10.

By far the important issue is make sure your pages are accessible and provide a quick response.

Keyword: oconee

URL: http://www.oconeesc.com/HR/index.htm

Mombubot Score: 5

Right in the middle with the is mombubot score of 5. This site's home page has the number 1 listing and this page from the site as you know sits at position 11. Quite good positioning for the pages on this site.

Let's investigate a little more about this page. Well it who says Microsoft Word doesn't create good HTML. This page was generated by Microsoft Word 11. It is missing some key HTML SEO best practices such as Description and Keyword meta tags and there are no uses of the keywords in the image or header tags, but it still ranks well. Okay why does it rank?

Two best practices stand out first: the keyword in the domain and the keyword in the title. But the ranking of the number one page will also pull this one up.

The one thing to note especially on this page is that it is a current employment listings page. This implies that this page is updated on a regular basis with new listings. In fact, based on the page data this page was created back on 2006, so it has been around for some time and it was updated today. Fresh content on an old page certainly helps with providing relevant fresh content and relevant fresh content is a search engine best practice.

A number of factors come into play with this page but the relevant fresh content certainly helps with the ranking. How often do you add good new content to your site?

Keyword: monmouth

URL: http://www.habs-monmouth.org/

Mombubot Score: 7

This page could have achieved a better mombubot score simply by working on a few little things. The copy size and density go hand in hand to take advantage of the best practice. This page is a little short on content and the ratio with the keyword is a little off.

As well, there is no us of the keyword in the header tags within the page. These are the html tags H1, H2, H3, etc... A common issue with many sites is that the header of the page is a graphic rather than text. On this page it would have been really easy to have the header as text within an H1 tag. These are the little tweaks which can make a big difference.

So remember to look for the small stuff too!

Keyword: social security

URL: http://www.cnn.com/2009/US/07/10/social.security.numbers/index.html

Mombubot Score: 8

A big company with a big site and not surprisingly they are doing well with a mombubot SEO score of 8. There is also lots of good content on this page with a focus on social security numbers, however maybe a little too much. The bots have to get through all the data and if there is too much they will leave.

The page does also use a URL with the targeted keywords and CSS layout which provides some added SEO best practices. There are a few too many links on this page as well.

I would suggest that if some content is trimmed from this page and a few links removed this page would rank in the top 10.

It all comes down to focus on your content for this page!

Keyword: business calendars

URL: http://www.nebs.com/nebsEcat/products/categories/holidaybanner.jsp

Mombubot Score: 1

This page scored very low with a mombubot score of only 1 for "business calendars", but they must be doing something to obtain an eleven position. So let's investigate a little further. Well, it appears that when the keyword is broken up the pages has a mombubot score of 9 for each keyword individually.

This means that the page isn't specifically targeting "business calendars" but they are using "business" and "calendars" in an optimized way on the site. If you look at the page you will see that in most cases "business" is followed at some point by "calendar" so the ordering points are good, but could be better.

Proximity of the two keywords could be improved to place higher for "business calendars". As such, when the keyword phase is broken apart and searched for this pages doesn't show up. It is important to monitor your site and see what combinations of words you already my have a good ranking and then tweak it a little to get even better ranking.

Do your pages rank higher for some other keyword combinations on your pages you were not expecting? This means your target keywords are not as effective as they can be and perhaps some alterations are in order.