Mombubot Score: 9
This page is only missing some keyword density within the text of the page and meets 9 out of 10 of the search engine best practices. The site overall contains lots of content, which as everyone knows "content is King". This site is in the ever familiar blog format navigation with links on one side and advertising on the other. Looks like lots of work for Kevin Kelly the author of the blog postings. Worth a look if you need some reviews of things and a variety of other information.
Interesting, if you change "Tote bag" to "tote bag" for the search, this page is ranked within the top 10. Again, be careful how you target your keywords.
There doesn't seem to be a clear call to action or purpose other than information offered. The page also is an archive page from 2004, so it proves that keeping content around for a long time does have benefits.
One suggestion which comes from the title tag. Very often owners like to have their business or category listed first, when really it is much more advantageous to have the keywords from the page listed first.
Cool Tools: Ikea Tote Bag
From an SEO best practice point of view the title would be better written something like:
Tote Bag at Ikea on Cool Tools
A few little changes and this page could certainly make it to page one!