Mombubot Score: 7
This page could have achieved a better mombubot score simply by working on a few little things. The copy size and density go hand in hand to take advantage of the best practice. This page is a little short on content and the ratio with the keyword is a little off.
As well, there is no us of the keyword in the header tags within the page. These are the html tags H1, H2, H3, etc... A common issue with many sites is that the header of the page is a graphic rather than text. On this page it would have been really easy to have the header as text within an H1 tag. These are the little tweaks which can make a big difference.
So remember to look for the small stuff too!