Keyword: entrepreneur

URL: http://www.entrepreneurship.org/

Mombubot Score: 8

This had a good mombubot score and only missed out on keyword meta inclusion and density. This page for the most part looks to be in good SEO shape, but how come they are not in the top 10? Well in this case, let's take a look at the top 10 directly and see if we can come up with some answers.

Interesting enough the thing which seems to be beating this site is that the other sites are closer to the search term buy using "Entrepreneur and Entrepreneurs" as the primary target rather than "Entrepreneurship". When searching for "Entrepreneurship" this page is in position 2 right under wikipedia. So considering "Entrepreneurship" is the primary this page places quite well for a secondary term "Entrepreneur".

In the 10 position just above this page is http://www.kauffman.org/ which is the foundation main site which supports the page we are looking at. The Kauffman site does use the keyword meta tag which is one simple thing the page we are investigating should do.

Follow the standards as much as possible and included all the SEO best practices. Mombubot.com can help you check your score.

Keyword: horse software

URL: http://www.spottedhorse.com/


Mombubot Score: 4

Although this page has a lower Mombubot score it still ranks quite well. We have seen this before in other pages reviewed. There are some key locations which have the keywords. The Title bar, description, frequency and prominence together with all or in this case part of the keyword in the URL all help with the good position.

However, in this case if you were looking for software for your horse you would not have been taken to the correct page. As the search engines try to organize sites the best they can do is work with keywords and try to figure out the category for pages. This site should really be put with the other software developers creating web sites and design. So if the owner of this page is hoping to be ranked with the software developers the focus on their business name "Spotted Horse Software" can cause an issue.

If your business name doesn't reflect the category you are going after, you have to NOT make it the focus of your page. Again, go back to your keywords and focus/highlight them!

Keyword: bulk sms

URL: http://www.massmailsoftware.com/bulksmsandpager/

Mombubot Score: 8

Another good score, but this does come from the google.ca site rather than the larger .com site! This page has a little too many words and a low keyword density on the page. I would suggest that the content be trimmed down and which would also assist with the density. But let's look a little closer.

The keyword phase is in the title bar, however, it would work better if it had a little more prominent placement closer to the beginning of the title. In this case the page may also be trying to target "send sms online" which does return a top 10 listing and does have this a the front of the title bar.

Unfortunately, this site uses table layout which as we know is not as good as CSS layout but on top of that there is some malformed HTML with at least one missing end table tag which means there is most likely more HTML issues.

Another point for Google analytics users, you will want to put the script at the end of the page so the search engine bots don't have to go through it to get to your good stuff.

Remember the fundamentals of a well formed HTML page.

Keyword: action games

URL: http://en.wikipedia.org/wiki/Action_game

Mombubot Score: 3

Okay this is a wikipedia page so it already gets significant lift in the rankings. But they also do some interesting things on the page to work in the keywords. This page is the first one I have recently reviewed which has exceeded the keyword frequency usage of 4%. The page also includes the keywords in the links where few pages do and the body prominence of the keywords is good.

So what could tip this over to the top 10? Well, I would first suggest that the title bar be changed to read Action games as well as the other references to just Action game. Really I think people would search for action games anyway rather than the singular action game. If you do search for action game then you will find this page in the top 10!

Use consistent tense with your keywords based on how people will be looking for your page.

Have a great weekend!

Keyword: sewer drain

URL: http://www.sewerdraincleaning.com/

Mombubot Score: 3

This page is a few tweaks away from the top 10! The first important change would be to the title tag on the page. Presently it reads "$49.99 Sewer or Drain Clog Cleaning Queens Brooklyn Nassau New York - Home".

Well a common issue with some sites is that although information may be relevant for the owner it really doesn't match what people will search for. In this case the "$49.99" I would suggest be removed from the title tag as well as "or" so that the title reads "Sewer Drain Clog Cleaning..."

I am sure no one will know the exact price they are looking and certainly will not search for it so having "$49.99" in the title takes away from the search rankings. Taking out the "or" adds some relevance ranking points as you will get "sewer" and/or "drain" and people looking for "sewer drain".

As is don't on this pages, including your pricing on the page is where is should be. As this is a focal point of the page and part of the sales position it works well in the page.

Take the irrelevant content out of the title!

Keyword: elearning library

URL: http://www.facebook.com/note.php?note_id=112098106245

Mombubot Score: 0

What is this, a mombubot score of zero ranking in the 11th position? I would have said this couldn't have been but it just shows the power of good overall site ranking and we know Facebook certainly has good ranking.

The page does have some reference to elearning library and it is highlighted and recent which helps but really it is the site ranking which is helping this page.

So another lesson from the social network and the power of this network to carry your message forward. Facebook and other social networks are not only a great place to have people connect to you and your message (ie. business) it also as we have seen here takes your message outside of the social network.

With the object of having more people visit your pages, engaging in social network activity can only help. So get out there and poke a few people!

Keyword: tapscott

URL: http://www.leighbureau.com/speaker.asp?id=13

Mombubot Score: 6

This page ranked quite well with a mombubot score of only 6. It does have the important best practices in use with Don Tapscott as the first keywords in the title and used in a highlighted way in the body. The copy is a little long for optimal and the page is missing meta tags.

Unlike what you will read in several places on the web, meta tags are important. Meta tags such as the description tag is highlighted by google to make sure they are unique. Uniqueness helps to show that your page is different from other similar content.

Similar content in the search engine world can be deadly. Similar pages are grouped together and are down on the list when searched for. One the best version will be presented with good ranking and that may not be your page. So remember the meta tags and keep your content different and unique from other pages on the web, including your own pages.

Don't forget the unique meta tags!

Keyword: design

URL: http://www.oswd.org/


Mombubot Score: 9

This page ranks very well with a mombubot score of 9. You would expect this of a site which has a focus on web design and standards. With a few minor alterations this page should make it into the top 10 of this very competitive space which returns over a billion results.

I would first suggest the keyword "design" be moved to a more predominant position within the title tag. I have written about this before, however, it is worth repeating. The title tag is a very important element for search engine best practices and should command special attention. Do your best to have your keywords right out front as the first word within the title bar.

Another thing which many pages present are acronyms such as "OSWD" on this site. I would suggest all acronyms be expanded as in this case to "Open Source Web Designs" which would be a little more SEO friendly.

Spend a little extra time on the TITLE tag with a focus on your targeted keywords!

Keyword: Briefcase

URL: http://www.applied-cs-inc.com/bcintro.html

Mombubot Score: 4

When I first went to this page it was unreachable. Unreachable but still in position 11, what to do? Well, I checked the link again and managed to connect to the page. This brings up an important point about web pages.

It is important that response time be as minimal as possible. Search engine bots will only index pages they can get to and ones they can get to quickly. Any long delays and the bots will move on to someone else's page! This is similar to the experience I had, I was very close to moving on.

Make sure your page is reachable and is not to heavy with large graphic downloads etc...

As for SEO on this page. Well, it is a very simple page with the keyword as the product being offered. This means the page is well targeted to the keyword. You will notice that multiple colours where used on the page for the keyword which is a best practice to highlight the keyword. There are man search engine best practices which could be used on this page to bring it into the top 10.

By far the important issue is make sure your pages are accessible and provide a quick response.

Keyword: oconee

URL: http://www.oconeesc.com/HR/index.htm

Mombubot Score: 5

Right in the middle with the is mombubot score of 5. This site's home page has the number 1 listing and this page from the site as you know sits at position 11. Quite good positioning for the pages on this site.

Let's investigate a little more about this page. Well it who says Microsoft Word doesn't create good HTML. This page was generated by Microsoft Word 11. It is missing some key HTML SEO best practices such as Description and Keyword meta tags and there are no uses of the keywords in the image or header tags, but it still ranks well. Okay why does it rank?

Two best practices stand out first: the keyword in the domain and the keyword in the title. But the ranking of the number one page will also pull this one up.

The one thing to note especially on this page is that it is a current employment listings page. This implies that this page is updated on a regular basis with new listings. In fact, based on the page data this page was created back on 2006, so it has been around for some time and it was updated today. Fresh content on an old page certainly helps with providing relevant fresh content and relevant fresh content is a search engine best practice.

A number of factors come into play with this page but the relevant fresh content certainly helps with the ranking. How often do you add good new content to your site?

Keyword: monmouth

URL: http://www.habs-monmouth.org/

Mombubot Score: 7

This page could have achieved a better mombubot score simply by working on a few little things. The copy size and density go hand in hand to take advantage of the best practice. This page is a little short on content and the ratio with the keyword is a little off.

As well, there is no us of the keyword in the header tags within the page. These are the html tags H1, H2, H3, etc... A common issue with many sites is that the header of the page is a graphic rather than text. On this page it would have been really easy to have the header as text within an H1 tag. These are the little tweaks which can make a big difference.

So remember to look for the small stuff too!

Keyword: social security

URL: http://www.cnn.com/2009/US/07/10/social.security.numbers/index.html

Mombubot Score: 8

A big company with a big site and not surprisingly they are doing well with a mombubot SEO score of 8. There is also lots of good content on this page with a focus on social security numbers, however maybe a little too much. The bots have to get through all the data and if there is too much they will leave.

The page does also use a URL with the targeted keywords and CSS layout which provides some added SEO best practices. There are a few too many links on this page as well.

I would suggest that if some content is trimmed from this page and a few links removed this page would rank in the top 10.

It all comes down to focus on your content for this page!

Keyword: business calendars

URL: http://www.nebs.com/nebsEcat/products/categories/holidaybanner.jsp

Mombubot Score: 1

This page scored very low with a mombubot score of only 1 for "business calendars", but they must be doing something to obtain an eleven position. So let's investigate a little further. Well, it appears that when the keyword is broken up the pages has a mombubot score of 9 for each keyword individually.

This means that the page isn't specifically targeting "business calendars" but they are using "business" and "calendars" in an optimized way on the site. If you look at the page you will see that in most cases "business" is followed at some point by "calendar" so the ordering points are good, but could be better.

Proximity of the two keywords could be improved to place higher for "business calendars". As such, when the keyword phase is broken apart and searched for this pages doesn't show up. It is important to monitor your site and see what combinations of words you already my have a good ranking and then tweak it a little to get even better ranking.

Do your pages rank higher for some other keyword combinations on your pages you were not expecting? This means your target keywords are not as effective as they can be and perhaps some alterations are in order.

Keyword: clean technologies

URL: http://www.springer.com/environment/sustainable+development/journal/10098

Mombubot Score: 8

This page had a high mombubot score of 8 and only missed out on density and link text. Link text is very important to search engines as well as people searching.

It is important to have relevant information in the link text and include your keywords in that relevant link text. This includes links back to the original page or location on the original page.

People will follow links as they are the pathway to the information they are looking for. The search engines know this as well and suggest this as a best practice to follow.

This includes the link text you use for your navigation. Very often you will find site navigation with HOME listed as a link. It would be much more effective to change the link text to something which includes your keywords such as in this case "Clean Technology Home".

Make your link text as effective as possible by including your keywords and don't forget the navigation link text.

Keyword: beach cruisers

URL: http://www.makaibikes.com/

Mombubot Score: 8

Another mombubot score of 8, well done! This page is very obvious it is about "beach cruisers" which are bicycles for those not in the know (like me when I came across this the first time).

This site like many others uses CSS to layout the content, however, in this case Table layout would have been the better choice. When you intend on presenting data in a tabulated form then you should use tables that is what tables are for.

Another thing with this site is that there are a huge amount of pages indexed. This site lists over 5000 pages indexed. Usually having many pages is a good thing as people can find your content if it is indexed, however, in this case the focus is taken off the keyword "beach cruisers" as the entire site is about many other bike related stuff.

Along with the amount of pages there are too many links from this page. When building a page a best practice would be to keep the links to under 100 on the page. This can lower page ranking.

Link carefully on your web page!

Keyword: email marketing

URL: http://www.getresponse.com/

Mombubot Score: 8

This page does a lot of things right beyond the mombubot score of 8! One of the great design features they have included is a javascript run header. This header provides flash type animations but also allows search engine bots to easily read the content because it is based on CSS and regular HTML markup. Yes, some bots can read the contents of flash files but this has the added benefit of providing further importance based on HTML markup such as H1 tags.

If you look closely at the "Email Marketing. Solved." title you will see some great design features such as shadows and reflection used to create an appealing title. Usually this is done using one solid graphic including the text but not in this case. This is just plan old HTML markup and text combined with CSS. Much better for SEO. Well done, you don't often see this.

The css layout is also followed through for the whole page. Again, this makes reading the pages eaiser for the bots. Perhaps some inclusion of keywords within the image tags would have assisted in putting this into the top 10.

This is a great example of where good design and good SEO work together.

Keyword: rumba

URL: http://www.viihdeimperiumi.fi/lehti_esittely.asp?lid=Rumba

Mombubot Score: 7

Everybody rumba! I am not much of a dancer, but you can feel the excitement simply in the word rumba. It just sounds like fun.

Anyway, here we find another non-North American page from Finland which ranks quite well in the .com search. I am sure the mombubot score of 7 is helping, but let me look a little closer.

There is lots of content on this page and it is beautifully organized using CSS layout. Again, this allows the search engine bots to read the page easily and keep the content in context. The context is what helps the search engines determine ranking.

The pages uses the domain http://www.rumba.fi/ but redirects to the URL which also has the keyword in it as an ID tag. This redirection is not the best approach. It would be much better to have the content fall within the rumba.fi domain. This could be loosing some ranking by doing this.

The word rumba is used in strategic locations throughout the page. Even with the good use of the keyword, the density is still a little off of what is the best practice. This could be an area to investigate further.

The pages also uses internal links with the keyword in them. I haven't talk a lot about internal links but they are very important. More on internal links later.

Watch the redirection!

Keyword: superdry

URL: http://www.hahnsuperdry.com.au/


Mombubot Score: 0

Okay, our first big fat zero mombubot score. Well this begs the question, "Why did it rank in the eleventh position if the score is zero"? Well, good question (if I don't say so myself). Several factors add to search ranking and many of them are out side of SEO top 10 best practices, however, first one little technical detail. Mombubot reviews the page using the exact keyword, in this case "superdry" but the search engines will also rank "super dry" with a space.

Soooo, why the 11th ranking? Well there could be a number of reasons some follow.

• the domain names contains the search keyword
• the page uses CSS Layout
• within the limited content on the page, super dry is used
• 1.8 million competition for this keyword which is not huge
• popular brand

How do they move into the top 10? Well try the mombubot top 10 best practices first. As this page ranks in the top 10 for "Super Dry", I would suggest that any changes be done lightly. Although you can target several keywords for one page, if you are getting good ranking with one stay with it if the traffic is coming. If you rank number 1 and nobody comes to your site then perhaps the keyword should be investigated further.

Keyword: Messenger Bag

URL: http://www.hammacher.com/publish/76519.asp

Mombubot Score: 7

This is an online store page where you can purchase items. It is very important in dealing with the competition that you maintain all the SEO top 10 best practices you can. Having good product detail is key and including your keywords is critical.

This page does a good job of adding lots of content about the item being sold. I have seen many pages selling items where there is very little in the way of information and this is a mistake.

Remember that feedback can also add to the content and help out with SEO. So make sure your online store has the ability to accept feedback and publish the feedback on the product item page.

To benefit from good SEO you have to make sure the page is clearly identified for the search terms. Try not to add too many other products to the page as this can alter the focus of the page and hurt the targeting you are going after. As well, a clean clear page helps potential customers actually purchase from you, which is the ultimate bottom line.

Keyword: forgiveness

URL: http://www.youtube.com/watch?v=wOue14kMFVw

Mombubot Score: 8

Our first video page found in the search engine 11 position. This page had a mombubot score of 8 which is great! Remember alternative content types are very important. They get good visibility and can help people find your message.

Remember when posting video or any other content for that matter that you include your keywords and use the search engines best practices. Mombubot can help you optimize your page to any keyword you target. The higher the score the better optimized your page is.

Don't forget to include a link back to your main web page so that you can engage the searcher further. Provide the content they are looking for and you will have a fan.

So post your different types of content but don't forget the keywords and best practices!

Keyword: showcase

URL: http://www.tug.org/texshowcase/

Mombubot Score: 6

A good mombubot score. This page is a basic text with the word showcase in all the right positions. Title, H2 tag, URL and first paragraph of the text body. There is a lot of text on this page and as it is actually a showcase of examples it fits the keyword perfectly.

Interestingly enough as of the writing of this entry the site had actually moved to spot 10! Well done for them, however, it is more likely bad news for others who changed. You must be very careful with the changes you do specifically around keywords issues. If you are getting good rankings the more careful you will have to be.

If you are not getting good rankings you can search for the pages that are and run them through Mombubot to determine what they are doing right and copy it!

Keyword: novinky

URL: http://ec.europa.eu/education/languages/news/index_cs.htm
URL English: http://ec.europa.eu/education/languages/news/index_en.htm

čeština (Czech) version:
English version:

Mombubot Score: 5

This is a Czech version of a page, which brings up some interesting issues about language differences. One thing to remember is that the same best practices are used so it is important to include as many as possible when working on any page.

Similar to other pages I have reviewed, this one has a mombubot score of 5 so some things could be improved. However, about the language, the page URL is in English with a tag to change to the Czech page which could be improved by making the URL in Czech where possible and include the Czech keywords.

Although I can't read Czech, the English version of this page suggests that this page is about multilingualism so it should also work all the aspects of the site with multilingual SEO techniques to improve the rankings.

Keyword: market research

URL: http://gawker.com/5303473/why-is-caa-doing-market-research-on-michael-jacksons-death

Mombubot Score: 8

This page has a good mombubot score at 8. It is only missing some density and image tags. Good css layout and not the table layout still found on many sites (see below).

This page certainly isn't targeting "market research" as the keywords for this page. In fact the article is about market research but also a lot about Michael Jackson and his recent passing.

Based on the content of the overall site and this page in particular I would suspect this site gathers some good click rates based on the type of article based content. This would provide a lift to page ranking as well. This may explain why this page ranks higher then one from http://www.marketresearchworld.net/, which has a mombubot score of 9!

As well, the gawker.com site lists over 1 million indexed pages, which is a huge site. More content = more authority. More authority = higher rankings.

Keyword: coffee club

URL: http://www.rwandancoffeeclub.org/

Mombubot Score: 4

Okay, there is a lot more than just keywords working on search ranking. Page view, pages indexed, overall site content, back linking, all work towards subject authority. You see the search engines' job is to answer the searchers' request for information based on the keywords present. The key for the search engines is to provide the "best" most appropriate information.

So this review will be based on some other things other than keywords which may be able to assist this page to make it into the top 10. Some questions to ask: Does this page provide the best response to the keywords: coffee club? Is this page and site the authority on coffee club?

Well, reviewing the site it seems this site presents more information about Rwanda than coffee, which I believe is its purpose. In fact, a search for "rwandan support group" this page ranks number 1. As it would be a good thing to rank in the top 10 for coffee club as well, let's take a quick look at things which can be done.

The number one page ranking for coffee club has a site with 348 indexed pages (google.com site:http://site/page) where as the page being reviewed only has a site with 28 pages of content. If you were to purchase a reference book, would you look for the big one? Well search engines do! Put as much relevant content up as you can and become the authority on the subject.

Keyword: yakima entrepreneurs

URL: http://www.simplyhired.com/a/salary/search/q-MOTIVATED+ENTREPRENEURS/l-Yakima,+WA

Mombubot Score: 1

Another mombubot score of 1 and still a relatively good position. The title tag had both keywords, however, in opposite order and not in the best "front" position within the title. This simple change could put them in the top 10.

This site may be targeting another word as well on the site. They rank #1 for "yakima entrepreneurs salary" but if you drop the "s" from entrepreneurs the page disappears. Oh how critical the "s" is here! Of note, these keywords don't have much competition in a space with only a little over 30K.

Again the top 10 indicates that a combination of order and placement of keywords is critical. As well, in this case more use of the keywords within the body copy would have also helped.

This is a job search site which seems to provide some interesting, current and relevant information to its audience. This will help the page get the eyes it is looking for, but only if they improve the ranking like the rest of us

Keyword: Offshore Iowa

URL: http://iowacity.backpage.com/TradesJobs/classifieds/Results?category=4401

Mombubot Score: 1

Okay, this page scored really low in the mombubot best practices so why is it ranked in the 11th position? Well, obviously best practices are simply that best practices. But with more of them perhaps this page could have ranked on the first page withing the top 10?

The second search word "Iowa" was found in the first position within the title tag and very early in the indexed text the first keyword is found "Offshore". The number one ranking had "Offshore Iowa" in the title tag and within the text. Another page in the top 10 ranked with "Offshore Iowa" in the text but was number 2 compared to another page which had "Offshore" and "Iowa" in the title but separated by text.

What does this all mean? Well as I look at it is seems that an exact match to the keywords as searched for is the most important with the title tag match being one of the most important.

Keep your keywords together and put them at the beginning of your title and at the beginning of your text.

Keyword: ultrasound

URL: http://www.patient.co.uk/showdoc/27000373/

Mombubot Score: 7

This site scored very well with a mombubot score of 7. Only a few standard things to work on to make that 7 into a 10! Even though this page is a UK page it has a fairly good ranking in google.com at 11. Sure this is on page two like the others but it is from another continent.

Some great particulars are that the keyword is the first word in the title tag and is in a prominent position within and H1 tag in the text. This page is certainly setup for the keyword ultrasound.

One thing which mombubot doesn't check for is the use of the keyword in the URL or address for the page. Many pages like this one simply use and article number in the URL to identify the page. Another best practice is to have a reference in the URL of the page. Positioned in the domain name is the best but somewhere in the URL is second best.

Another major benefit to this page and the site is that the domain has been around from April of 1997, which provides some ranking as well. Trust is built up over time and as pages become a reliable source of information for people, the pages ranking improves as well!

Keyword: rapid elearning

URL: http://www.thelearnedman.com/rapid_elearning/

Mombubot Score: 3

Again, another question of hyphen or not? Well in this case with the hyphen, this page doesn't make it in the top 20 even. Do you see the trend here? Keywords are critical for position.

This page is a great example of clean content and use of css layout. Easy for people to read and easy for search engine bots to consume.

The title tag could have the keywords better positioned and further targeting on the page can be done for the keywords to improve the mombubot score.

All in all, this is a good page to use for examples of good structure.

Keyword: bronze sculpture

URL: http://wholesalesculptures.com/

Mombubot Score: 5

Using the slightly altered plural keyword "bronze sculptures" this page ends up in the top 10. Again another sign of the power of plurals! This page could do with some more content with more use of the targeted keywords. There are missed opportunities to add the keywords to images, links and headers.

Again this site uses tables for layout instead of css layout. There are a few advantages of css layout. One advantage is that the search engine crawler has a better chance to understand your content and categorize it. Another overlooked advantage is that the page becomes much more accessible for people who use screen readers or for other sites to crawl your content. I could go on however, there are many resources on the web talking about the advantages of css layout.

Another important thing to note on this site is that there is very little use of script to control the site. This is a good thing! Most crawlers have trouble with scripts or simply don't read them. Avoid using scripts for your navigation as this can prevent crawlers from crawling and indexing your whole site. The key is to make your pages as easy to find for people as possible and you do this by making the pages easy for crawlers to get to and index.

Make the move to top 10 with a few minor adjustments!

Keyword: hip hop culture

URL: http://allhiphop.com/stories/news/archive/2009/06/17/21678087.aspx


Mombubot Score: 2

This sited scored fairly low on the mombubot top checklist for best practices. It did score for frequency of the use of the term in the text and for prominence within the body, however it missed on of the most important locations the Title tag. Well, let's qualify that a little. The term is in the title tag but not exactly as the search keyword was used. You see the title tag contains the term "hip-hop culture" instead of "hip hop culture". That little difference can certainly be a big difference. For example if you search for "hip-hop culture" this page ends up in the top 10!

Again, another little difference can make a large impact. In this case as in other cases you have to think about the audience and how they refer to the genre and how they will search. This page is setup to favour "hip-hop culture" which has a higher mombubot ranking at 4 and as pointed out it lands in the top 10.

Be mindful of the hyphen and other punctuations marks on your page. Again, get into the heads of you audience to determine how they will search.

Keyword: baby carriers

URL: http://www.becobabycarrier.com/

Mombubot Score: 1

This page didn't score very high on mombubot for the plural version of "carriers" but when you remove the "s" the score increases to 7. Also on the search engines, when the "s" is removed from the search the page ranks in the top 10. So here is the question: "What are people most likely to search for 'baby carriers' or 'baby carrier'". I would suggest that people would first search for "baby carriers" as most would like a variety of carriers to choose from. So with a simple change in targeted keywords this page could be better positioned for its audience.

This page also provides a good example of how to use flash images with external text around the image. However, this page does use tables for layout and could gain some lift by converting it to css layout.

If you are getting good viewing of your web pages, perhaps you could do a little better and get more? The little things really add up.

Keyword: Tote bag

URL: http://www.kk.org/cooltools/archives/000594.php

Mombubot Score: 9

This page is only missing some keyword density within the text of the page and meets 9 out of 10 of the search engine best practices. The site overall contains lots of content, which as everyone knows "content is King". This site is in the ever familiar blog format navigation with links on one side and advertising on the other. Looks like lots of work for Kevin Kelly the author of the blog postings. Worth a look if you need some reviews of things and a variety of other information.

Interesting, if you change "Tote bag" to "tote bag" for the search, this page is ranked within the top 10. Again, be careful how you target your keywords.

There doesn't seem to be a clear call to action or purpose other than information offered. The page also is an archive page from 2004, so it proves that keeping content around for a long time does have benefits.

One suggestion which comes from the title tag. Very often owners like to have their business or category listed first, when really it is much more advantageous to have the keywords from the page listed first.

For example:
Cool Tools: Ikea Tote Bag

From an SEO best practice point of view the title would be better written something like:
Tote Bag at Ikea on Cool Tools

A few little changes and this page could certainly make it to page one!